….article on my current camera bag gear here: Shotkit #shotkit
I recently shot a look-book for my friend the sartorially iconic Steve Davies. Outside of his role as a global menswear style and creative consultant Steve is launching his own menswear line for SS16 which you can see here starring the man himself. Get in touch with him if you are keen to stock it.
The following images are from a recent campaign for Aspria which had a particularly well executed pre visualisation as you can see from the scamps by Lisa Tse and our final execution below.
Just got an honourable mention for “Smokescreen”
“MARC ORIGINALLY TRAINED AS A FASHION DESIGNER AND SPENT 25 YEARS DEVELOPING CLOTHING BRANDS AROUND THE WORLD. HAVING PICKED UP HIS FIRST POLAROID CAMERA AT AGE 5 AND HAVING CONTINUOUSLY TAKEN PHOTOS THROUGH HIS CAREER IN FASHION, HE DECIDED HE NEEDED A CHANGE, WHICH RESULTED IN HIM LEAVING THE CLOTHING BUSINESS AND TAKING UP PHOTOGRAPHY FULL TIME. MARC’S FASHION PHOTOGRAPHY HAS A DARK AESTHETIC OFTEN COMBINED WITH AN OBSCURE NARRATIVE ALLOWING INDIVIDUAL IMAGES TO STAND ON THEIR OWN AND RETAIN THE VIEWERS CURIOSITY.
These are almost like frames from a movie taken at a decisive moment. Darkness and Light, Good and Evil, Love and Hate are regular themes that appear in his work. Most of the advertising work that Marc takes on is fashion or style related. Coming from a design background gives him a sense of how a garment should hang and what the best way of representing it is. He is also sought after for his lighting techniques which sometimes involve quite elaborate setups. Comfortable in both location and studio his images have a depth and clarity as well as a sense of trying to convey an emotion to the viewer.